Most life science content is invisible to AI. Here’s what that costs you.
The majority of searches end without a click. Buyers use ChatGPT, Perplexity, and AI Overviews to filter options before they ever reach a company website. What gets cited: content that’s specific, direct, and current. What gets ignored: content that describes products without answering questions. Life science companies produce a lot of the latter.
What we look at
Crawlability & Indexing
Whether AI bots can access and index your content in the first place.
Content Quality
Whether your pages answer concrete questions or sidestep them.
Specificity
Whether the content is specific enough to be cited, or generic enough to be skipped.
Freshness
When it was last substantively updated. AI systems favor current sources.
What we offer
AI visibility is an extension of SEO, not a separate discipline. Crawlability, indexing, structure, the basics still apply. What changes is what the content needs to do.
Content audit for AI citability. Content restructuring. Prompt-matched content strategy. Freshness and update protocols. Typically part of a broader writing or consulting engagement.