Blog – Dr. Pappert Communications

Planning a content strategy for a life sciences website means more than just publishing blog posts. It’s about creating content that helps your company get found online, earn trust with your audience, and attract new business. In this article, we’ll look at why a...

A well-structured website makes it easier for people to find you, understand what you do, and take the next step toward working with you. In life sciences, where companies often have complex offerings, structure is even more critical. This article covers practical...

If you’re a life science company looking to rank higher in search results, backlinks matter. This article outlines effective backlink strategies tailored for life science websites – especially those that publish whitepapers, research summaries, or technical content....

If your life science company is investing time into white papers, make sure they’re working just as hard for you in search results. In this article, we’ll look at how to make white papers SEO-friendly - without changing what makes them valuable to your audience. From...

If you work in life sciences, you know that standing out online can be challenging. Whether you’re offering specialized reagents, lab equipment, contract research services, or biotech software, your target audience is often highly specific - and so are their search...